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Introducing BroadSPECTRUM's newest summer intern, Celina Wickham. She will be writing features all summer.

For businesses looking to expand their social media presence, Facebook is another great platform to use. With 2 billion daily active users, it’s the largest social media platform there is. Furthermore, Facebook has a highly customizable page feature that businesses lar...

If you don’t know what a landing page is compared to a website or don’t know when to choose a website over a landing page, you've come to the right place! Here are the key differences between a website and a landing page along with some suggested uses for each.

So let’s...

It’s been over a week since IHOP announced that the b in their name change stood for burgers. International House of… Burgers? What is IHOP thinking? What seems like a thoughtless name change, however, has been in the works for over a year.

To start off, we’re going to...

Instagram is a huge social media platform that is more popular now than ever before with 500 million active daily users. With that many daily users, it’s easy to see how businesses might want to tap into that huge amount of people. However, Instagram is different from...

Social Media continues to be a great way to promote your business regardless of size, but Twitter stands out among the other platforms. Twitter is designed for discovery within one’s personal interests. It’s not like Facebook where someone only follows their friends or...

LinkedIn is one of the biggest professional social media platforms, yet (ironically) a lot of people don’t know how to use it or how it can benefit them. It is a professional social media platform that can be used by new college graduates to find employment, local busi...

November 8, 2017

As a small business owner, you have spent money on advertising to attract more customers. Yоu have tried everything… flyers, lосаl рареrѕ, rаdіо аd campaigns, social media and оnlіnе аdvеrtіѕіng. But have these expenditures helped your bottom lіnе? Hаvе you tаkеn thе t...

September 27, 2017

There are various platforms that are ideal for exchanging ideas with customers to showcase your products and services. Through the social networks, you increase your reach, inform your customers more efficiently and profit from the possibilities for new customer acquis...

August 23, 2017

Buyers are starting earlier every year in their search to find the right items for gifts. Being prepared for this extended buying season with key strategic marketing ideas is critical for the holidays - especially if you want to beat the competition during the season.

D...

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